{"id":27079,"date":"2024-08-02T17:08:41","date_gmt":"2024-08-02T14:08:41","guid":{"rendered":"https:\/\/atapatent.com.tr\/tr\/?p=27079"},"modified":"2024-09-17T14:19:55","modified_gmt":"2024-09-17T11:19:55","slug":"marka-arastirmasi-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/atapatent.com.tr\/tr\/marka-arastirmasi-nasil-yapilir\/","title":{"rendered":"Marka Ara\u015ft\u0131rmas\u0131 Nas\u0131l Yap\u0131l\u0131r? Marka Ara\u015ft\u0131rmas\u0131nda 7 Kritik Ad\u0131m"},"content":{"rendered":"\n<p><strong>Marka ara\u015ft\u0131rmas\u0131<\/strong>, bir markan\u0131n hedef kitle \u00fczerindeki etkisini, rekabet ortam\u0131n\u0131 ve pazar dinamiklerini anlamak amac\u0131yla yap\u0131lan sistematik bir \u00e7al\u0131\u015fmad\u0131r. Bu s\u00fcre\u00e7, markan\u0131n mevcut durumunu de\u011ferlendirmek ve gelecekteki stratejileri belirlemek i\u00e7in gerekli verileri toplar. <\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Konu Ba\u015fl\u0131klar\u0131<\/strong><\/p>\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a class=\"aioseo-toc-item\" href=\"#aioseo-marka-arastirmasinda-7-kritik-adim-basarili-tescil-icin-uzman-rehberi\">Marka Ara\u015ft\u0131rmas\u0131nda 7 Kritik Ad\u0131m: Ba\u015far\u0131l\u0131 Tescil \u0130\u00e7in Uzman Rehberi<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-marka-arastirmasi-nedir-ve-neden-onemlidir\">Marka Ara\u015ft\u0131rmas\u0131 Nedir ve Neden \u00d6nemlidir?<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-marka-arastirmasinda-7-kritik-adim\">Marka Ara\u015ft\u0131rmas\u0131nda 7 Kritik Ad\u0131m<\/a><ul><li><a class=\"aioseo-toc-item\" href=\"#aioseo-1-kapsamli-veritabani-taramasi\">1. Kapsaml\u0131 Veritaban\u0131 Taramas\u0131<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-2-sektor-ve-pazar-analizi\">2. Sekt\u00f6r ve Pazar Analizi<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-3-internet-ve-sosyal-medya-taramasi\">3. \u0130nternet ve Sosyal Medya Taramas\u0131<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-4-hukuki-analiz\">4. Hukuki Analiz<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-5-marka-stratejisi-olusturma\">5. Marka Stratejisi Olu\u015fturma<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-6-alternatif-marka-secenekleri-gelistirme\">6. Alternatif Marka Se\u00e7enekleri Geli\u015ftirme<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-7-uzman-gorusu-ve-final-degerlendirme\">7. Uzman G\u00f6r\u00fc\u015f\u00fc ve Final De\u011ferlendirme<\/a><\/li><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-marka-arastirmasinda-sik-yapilan-hatalar\">Marka Ara\u015ft\u0131rmas\u0131nda S\u0131k Yap\u0131lan Hatalar<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-sonuc\">Sonu\u00e7<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-bize-ulasin\">Marka Ara\u015ft\u0131rmas\u0131 Yapt\u0131rmak i\u00e7in Bize Ula\u015f\u0131n<\/a><\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-marka-arastirmasinda-7-kritik-adim-basarili-tescil-icin-uzman-rehberi\">Marka Ara\u015ft\u0131rmas\u0131nda 7 Kritik Ad\u0131m: Ba\u015far\u0131l\u0131 Tescil \u0130\u00e7in Uzman Rehberi<\/h2>\n\n\n\n<p>Marka, bir i\u015fletmenin en de\u011ferli varl\u0131klar\u0131ndan biridir. G\u00fc\u00e7l\u00fc bir marka, m\u00fc\u015fteri sadakati olu\u015fturur, pazar pay\u0131n\u0131 art\u0131r\u0131r ve rekabet avantaj\u0131 sa\u011flar. Ancak yeni bir marka olu\u015ftururken veya mevcut bir markay\u0131 korurken, kapsaml\u0131 bir <strong>marka ara\u015ft\u0131rmas\u0131<\/strong> yapmak hayati \u00f6nem ta\u015f\u0131r. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-marka-arastirmasi-nedir-ve-neden-onemlidir\">Marka Ara\u015ft\u0131rmas\u0131 Nedir ve Neden \u00d6nemlidir?<\/h2>\n\n\n\n<p>Marka ara\u015ft\u0131rmas\u0131, bir markan\u0131n benzersizli\u011fini, kullan\u0131labilirli\u011fini ve yasal durumunu de\u011ferlendirmek i\u00e7in yap\u0131lan kapsaml\u0131 bir incelemedir. Bu s\u00fcre\u00e7, potansiyel ticari marka ihlallerini \u00f6nler, yasal riskleri azalt\u0131r ve markan\u0131z\u0131n g\u00fc\u00e7l\u00fc bir \u015fekilde konumland\u0131r\u0131lmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<p>Etkili bir marka ara\u015ft\u0131rmas\u0131 \u015funlar\u0131 sa\u011flar:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Yasal Koruma<\/strong>: Mevcut tescilli markalarla \u00e7ak\u0131\u015fmalar\u0131 \u00f6nler.<\/li>\n\n\n\n<li><strong>Pazar Analizi<\/strong>: Rakiplerinizin marka stratejilerini anlaman\u0131za yard\u0131mc\u0131 olur.<\/li>\n\n\n\n<li><strong>Marka G\u00fcc\u00fc<\/strong>: Markan\u0131z\u0131n benzersizli\u011fini ve ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r.<\/li>\n\n\n\n<li><strong>Risk Y\u00f6netimi<\/strong>: Potansiyel yasal sorunlar\u0131 \u00f6nceden tespit eder.<\/li>\n\n\n\n<li><strong>Yat\u0131r\u0131m Korumas\u0131<\/strong>: Marka geli\u015ftirme ve pazarlama yat\u0131r\u0131mlar\u0131n\u0131z\u0131 g\u00fcvence alt\u0131na al\u0131r.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/atapatent.com.tr\/tr\/wp-content\/uploads\/2024\/08\/Marka-Arastirmasi-Nasil-Yapilir.jpg\" alt=\"Marka Ara\u015ft\u0131rmas\u0131 Nas\u0131l Yap\u0131l\u0131r\" class=\"wp-image-27527\" srcset=\"https:\/\/atapatent.com.tr\/tr\/wp-content\/uploads\/2024\/08\/Marka-Arastirmasi-Nasil-Yapilir.jpg 1000w, https:\/\/atapatent.com.tr\/tr\/wp-content\/uploads\/2024\/08\/Marka-Arastirmasi-Nasil-Yapilir-300x200.jpg 300w, https:\/\/atapatent.com.tr\/tr\/wp-content\/uploads\/2024\/08\/Marka-Arastirmasi-Nasil-Yapilir-768x511.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-marka-arastirmasinda-7-kritik-adim\">Marka Ara\u015ft\u0131rmas\u0131nda 7 Kritik Ad\u0131m<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-1-kapsamli-veritabani-taramasi\">1. Kapsaml\u0131 Veritaban\u0131 Taramas\u0131<\/h3>\n\n\n\n<p>\u0130lk ad\u0131m, ulusal ve <a href=\"https:\/\/atapatent.com.tr\/tr\/uluslararasi-marka-tescili\/\">uluslararas\u0131 marka<\/a> veritabanlar\u0131nda detayl\u0131 bir tarama yapmakt\u0131r. <a href=\"https:\/\/www.turkpatent.gov.tr\/\" title=\"\">T\u00fcrk Patent ve Marka Kurumu<\/a> (T\u00dcRKPATENT), <a href=\"http:\/\/EUIPO\" title=\"\">Avrupa Birli\u011fi Fikri M\u00fclkiyet Ofisi<\/a> (EUIPO) ve <a href=\"https:\/\/www.mfa.gov.tr\/dunya-fikri-mulkiyet-orgutu.tr.mfa\" title=\"\">D\u00fcnya Fikri M\u00fclkiyet \u00d6rg\u00fct\u00fc<\/a> (WIPO) gibi kurumlar\u0131n veritabanlar\u0131 incelenmelidir.<\/p>\n\n\n\n<p>Bu tarama \u015funlar\u0131 i\u00e7ermelidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Birebir e\u015fle\u015fmeler<\/li>\n\n\n\n<li>Fonetik benzerlikler<\/li>\n\n\n\n<li>G\u00f6rsel benzerlikler<\/li>\n\n\n\n<li>Kavramsal benzerlikler<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-2-sektor-ve-pazar-analizi\">2. Sekt\u00f6r ve Pazar Analizi<\/h3>\n\n\n\n<p>Markan\u0131z\u0131n faaliyet g\u00f6sterece\u011fi sekt\u00f6r\u00fc ve hedef pazar\u0131 derinlemesine analiz edin. Bu, benzer \u00fcr\u00fcn veya hizmetleri sunan rakiplerin markalar\u0131n\u0131 incelemeyi i\u00e7erir. Sekt\u00f6re \u00f6zg\u00fc marka trendlerini ve m\u00fc\u015fteri alg\u0131lar\u0131n\u0131 anlamak, markan\u0131z\u0131 do\u011fru konumland\u0131rman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-3-internet-ve-sosyal-medya-taramasi\">3. \u0130nternet ve Sosyal Medya Taramas\u0131<\/h3>\n\n\n\n<p>G\u00fcn\u00fcm\u00fczde markalar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131 online platformlarda varl\u0131k g\u00f6steriyor. Bu nedenle, kapsaml\u0131 bir internet ve sosyal medya taramas\u0131 yapmak kritik \u00f6nem ta\u015f\u0131r. Bu tarama \u015funlar\u0131 i\u00e7ermelidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Domain ad\u0131 kullan\u0131labilirli\u011fi<\/li>\n\n\n\n<li>Sosyal medya hesap adlar\u0131<\/li>\n\n\n\n<li>Online marketlerdeki \u00fcr\u00fcn ve hizmet adlar\u0131<\/li>\n\n\n\n<li>Bloglar ve forumlar<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-4-hukuki-analiz\">4. Hukuki Analiz<\/h3>\n\n\n\n<p>Marka ara\u015ft\u0131rmas\u0131n\u0131n en kritik a\u015famalar\u0131ndan biri, potansiyel yasal risklerin de\u011ferlendirilmesidir. Bu a\u015famada bir marka ve patent uzman\u0131yla \u00e7al\u0131\u015fmak \u00f6nemlidir. Hukuki analiz \u015funlar\u0131 i\u00e7ermelidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Benzer markalar\u0131n tescil durumu<\/li>\n\n\n\n<li>Olas\u0131 itiraz ve ihlal riskleri<\/li>\n\n\n\n<li>Markan\u0131n ay\u0131rt edicilik d\u00fczeyi<\/li>\n\n\n\n<li>Jenerik veya tan\u0131mlay\u0131c\u0131 terimlerin kullan\u0131m\u0131<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-5-marka-stratejisi-olusturma\">5. Marka Stratejisi Olu\u015fturma<\/h3>\n\n\n\n<p>Ara\u015ft\u0131rma sonu\u00e7lar\u0131na dayanarak, g\u00fc\u00e7l\u00fc bir marka stratejisi olu\u015fturun. Bu strateji \u015funlar\u0131 i\u00e7ermelidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Markan\u0131n benzersiz sat\u0131\u015f noktalar\u0131<\/li>\n\n\n\n<li>Hedef kitle ve pazar konumland\u0131rmas\u0131<\/li>\n\n\n\n<li>Marka ki\u015fili\u011fi ve de\u011ferleri<\/li>\n\n\n\n<li>Uzun vadeli b\u00fcy\u00fcme planlar\u0131<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-6-alternatif-marka-secenekleri-gelistirme\">6. Alternatif Marka Se\u00e7enekleri Geli\u015ftirme<\/h3>\n\n\n\n<p>Ara\u015ft\u0131rma s\u00fcrecinde, ana marka fikrinizle ilgili riskler veya engeller ortaya \u00e7\u0131kabilir. Bu duruma haz\u0131rl\u0131kl\u0131 olmak i\u00e7in alternatif marka se\u00e7enekleri geli\u015ftirin. Her alternatif i\u00e7in de benzer bir ara\u015ft\u0131rma s\u00fcreci y\u00fcr\u00fct\u00fcn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-7-uzman-gorusu-ve-final-degerlendirme\">7. Uzman G\u00f6r\u00fc\u015f\u00fc ve Final De\u011ferlendirme<\/h3>\n\n\n\n<p>T\u00fcm bu ad\u0131mlar\u0131 tamamlad\u0131ktan sonra, bir marka ve patent uzman\u0131ndan profesyonel bir g\u00f6r\u00fc\u015f al\u0131n. Uzman de\u011ferlendirmesi, ara\u015ft\u0131rma s\u00fcrecinizdeki olas\u0131 bo\u015fluklar\u0131 tespit edebilir ve markan\u0131z\u0131n tescil s\u00fcrecinde kar\u015f\u0131la\u015fabilece\u011finiz zorluklar\u0131 \u00f6ng\u00f6rmenize yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-marka-arastirmasinda-sik-yapilan-hatalar\">Marka Ara\u015ft\u0131rmas\u0131nda S\u0131k Yap\u0131lan Hatalar<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sadece birebir e\u015fle\u015fmelere odaklanmak<\/li>\n\n\n\n<li>Uluslararas\u0131 veritabanlar\u0131 ihmal etmek<\/li>\n\n\n\n<li>Sekt\u00f6r \u00f6zelliklerini g\u00f6z ard\u0131 etmek<\/li>\n\n\n\n<li>\u0130nternet ve sosyal medya ara\u015ft\u0131rmas\u0131n\u0131 hafife almak<\/li>\n\n\n\n<li>Hukuki analizi atlayarak do\u011frudan ba\u015fvuru yapmak<\/li>\n\n\n\n<li>Alternatif marka se\u00e7enekleri geli\u015ftirmemek<\/li>\n\n\n\n<li>Uzman g\u00f6r\u00fc\u015f\u00fc almadan hareket etmek<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/atapatent.com.tr\/tr\/wp-content\/uploads\/2024\/09\/Marka-Avukati-istanbul-1024x680.jpg\" alt=\"Marka Avukat\u0131 \u0130stanbul\" class=\"wp-image-27475\" srcset=\"https:\/\/atapatent.com.tr\/tr\/wp-content\/uploads\/2024\/09\/Marka-Avukati-istanbul-1024x680.jpg 1024w, https:\/\/atapatent.com.tr\/tr\/wp-content\/uploads\/2024\/09\/Marka-Avukati-istanbul-300x199.jpg 300w, https:\/\/atapatent.com.tr\/tr\/wp-content\/uploads\/2024\/09\/Marka-Avukati-istanbul-768x510.jpg 768w, https:\/\/atapatent.com.tr\/tr\/wp-content\/uploads\/2024\/09\/Marka-Avukati-istanbul.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-sonuc\">Sonu\u00e7<\/h2>\n\n\n\n<p>Etkili bir marka ara\u015ft\u0131rmas\u0131, ba\u015far\u0131l\u0131 bir <a href=\"https:\/\/atapatent.com.tr\/tr\/marka-tescili-nasil-yapilir\/\">marka tescili<\/a> ve uzun vadeli marka y\u00f6netimi i\u00e7in temel olu\u015fturur. Bu s\u00fcre\u00e7 zaman al\u0131c\u0131 ve karma\u015f\u0131k olabilir, ancak potansiyel riskleri minimize ederek ve markan\u0131z\u0131n g\u00fcc\u00fcn\u00fc maksimize ederek, i\u015fletmenizin ba\u015far\u0131s\u0131na \u00f6nemli bir katk\u0131 sa\u011flar.<\/p>\n\n\n\n<p>Ata Patent B\u00fcrosu olarak, 1996&#8217;dan beri sundu\u011fumuz kapsaml\u0131 fikri m\u00fclkiyet hizmetleriyle, marka ara\u015ft\u0131rmas\u0131 ve tescili s\u00fcre\u00e7lerinde i\u015fletmelere rehberlik ediyoruz. Uzman ekibimiz, en g\u00fcncel veritabanlar\u0131 ve analiz ara\u00e7lar\u0131n\u0131 kullanarak, markan\u0131z\u0131n benzersizli\u011fini ve yasal korumas\u0131n\u0131 garanti alt\u0131na alman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p>Unutmay\u0131n, g\u00fc\u00e7l\u00fc bir marka sadece bir isim veya logo de\u011fil, i\u015fletmenizin kimli\u011fi ve m\u00fc\u015fterilerinizle kurdu\u011funuz ba\u011f\u0131n temelidir. Kapsaml\u0131 bir marka ara\u015ft\u0131rmas\u0131 ile bu temeli sa\u011flam at\u0131n ve markan\u0131z\u0131n gelece\u011fini g\u00fcvence alt\u0131na al\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-bize-ulasin\">Marka Ara\u015ft\u0131rmas\u0131 Yapt\u0131rmak i\u00e7in Bize Ula\u015f\u0131n<\/h2>\n\n\n\n<p>Marka ara\u015ft\u0131rmas\u0131, i\u015fletmenizin gelece\u011fini \u015fekillendiren kritik bir s\u00fcre\u00e7tir. Bu s\u00fcre\u00e7, sadece olas\u0131 yasal engelleri belirlemekle kalmaz, ayn\u0131 zamanda markan\u0131z\u0131n pazardaki konumunu g\u00fc\u00e7lendirmenize de yard\u0131mc\u0131 olur. <\/p>\n\n\n\n<p>Kapsaml\u0131 bir ara\u015ft\u0131rma, T\u00dcRKPATENT, EUIPO ve WIPO gibi kurumlar\u0131n veritabanlar\u0131nda detayl\u0131 taramalar yapmay\u0131, sekt\u00f6r analizini ger\u00e7ekle\u015ftirmeyi ve internet \u00fczerinde geni\u015f \u00e7apl\u0131 bir inceleme yapmay\u0131 gerektirir. <\/p>\n\n\n\n<p>Ancak bu karma\u015f\u0131k s\u00fcre\u00e7te profesyonel destek almak, s\u00fcrecin verimlili\u011fini ve etkinli\u011fini art\u0131r\u0131r. \u0130\u015fte bu noktada Ata Patent B\u00fcrosu devreye giriyor. 1996&#8217;dan beri edindi\u011fimiz deneyim ve uzmanl\u0131kla, marka ara\u015ft\u0131rmas\u0131 ve tescili s\u00fcre\u00e7lerinde size rehberlik etmeye haz\u0131r\u0131z. <\/p>\n\n\n\n<p>Markan\u0131z\u0131n benzersizli\u011fini korumak, potansiyel riskleri minimize etmek ve marka de\u011ferinizi maksimize etmek i\u00e7in Ata Patent B\u00fcrosu ile <a href=\"https:\/\/atapatent.com.tr\/tr\/iletisim\/\" title=\"\">ileti\u015fime<\/a> ge\u00e7in. Uzman ekibimiz, markan\u0131z\u0131n g\u00fcvenli bir \u015fekilde tescil edilmesi ve korunmas\u0131 i\u00e7in gereken t\u00fcm ad\u0131mlar\u0131 atman\u0131za yard\u0131mc\u0131 olacakt\u0131r. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marka ara\u015ft\u0131rmas\u0131, bir markan\u0131n hedef kitle \u00fczerindeki etkisini, rekabet ortam\u0131n\u0131 ve pazar dinamiklerini anlamak amac\u0131yla yap\u0131lan sistematik bir \u00e7al\u0131\u015fmad\u0131r. Bu s\u00fcre\u00e7, markan\u0131n mevcut durumunu de\u011ferlendirmek ve gelecekteki stratejileri belirlemek i\u00e7in gerekli verileri toplar. Konu Ba\u015fl\u0131klar\u0131 Marka Ara\u015ft\u0131rmas\u0131nda 7 Kritik Ad\u0131m: Ba\u015far\u0131l\u0131 Tescil \u0130\u00e7in Uzman Rehberi Marka, bir i\u015fletmenin en de\u011ferli varl\u0131klar\u0131ndan biridir. G\u00fc\u00e7l\u00fc bir marka, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1166],"tags":[1248,1175,1249],"class_list":["post-27079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marka","tag-etkili-marka-stratejileri-gelistirme","tag-marka-arastirmasi","tag-marka-arastirmasi-nasil-yapilir"],"blocksy_meta":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/atapatent.com.tr\/tr\/wp-json\/wp\/v2\/posts\/27079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atapatent.com.tr\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atapatent.com.tr\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atapatent.com.tr\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/atapatent.com.tr\/tr\/wp-json\/wp\/v2\/comments?post=27079"}],"version-history":[{"count":0,"href":"https:\/\/atapatent.com.tr\/tr\/wp-json\/wp\/v2\/posts\/27079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atapatent.com.tr\/tr\/wp-json\/wp\/v2\/media\/27527"}],"wp:attachment":[{"href":"https:\/\/atapatent.com.tr\/tr\/wp-json\/wp\/v2\/media?parent=27079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atapatent.com.tr\/tr\/wp-json\/wp\/v2\/categories?post=27079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atapatent.com.tr\/tr\/wp-json\/wp\/v2\/tags?post=27079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}